China Tea Culture Research Institute

The China Tea Culture Research Institute was established to further promote traditional tea culture, implement the spirit of the national "Twelfth Five-Year Plan" for cultural industries, and follow the significant directives of the Sixth Plenary Session of the 17th Central Committee. It aims to ensure the inheritance and revitalization of China’s outstanding traditional culture, better plan, manage, evaluate, coordinate, and advance the tea culture initiatives of research organizations across various regions and provinces nationwide. It is a comprehensive institution integrating tea culture research, tea culture economics, and tea culture development.

Initiated by the Luo Dayou Tea Culture Research Institute, the China Tea Culture Research Institute is a national-level organization dedicated to spreading tea culture. It serves as a bridge and link between the Party, the government, and tea science and technology professionals, acting as a vital societal force in the government’s efforts to advance tea-related scientific endeavors.

The China Tea Culture Research Institute is an innovative professional body focused on tea culture dissemination. It prioritizes public welfare in the Chinese tea industry, providing support and funding to aid its development as a non-profit organization. It offers tea culture consultation to the government, builds marketing cooperation platforms for enterprises, and effectively plans, manages, evaluates, and coordinates tea culture initiatives nationwide. This national comprehensive institution integrates tea culture research, economics, and development.

Adopting the development strategy of "Promoting Tea Culture, Enhancing Global Health," the institute aims to showcase the profound depth of China’s national beverage to the world and introduce exquisite tea culture to humanity. It is a key strategic initiative to elevate the global influence of Chinese tea culture, leveraging its compatibility with the concept of a "harmonious society" to promote social stability and progress. It serves as a new platform to implement the "Scientific Outlook on Development and Build a Harmonious Society" strategy.

Under new historical conditions, the China Tea Culture Research Institute plays a crucial "communication bridge" role in tea culture exchange and development along the "Belt and Road" initiative, making significant contributions to reopening the ancient "Tea Horse Road" in the western regions.

Mission Statement: Promote the spread and development of Chinese tea culture, offer insights and strategies for the "tea culture, tea industry, and tea technology" integration proposed by General Secretary Xi Jinping, explore efficient, precise, and green development paths, enhance the international competitiveness of China’s unique tea culture, and further align it with Chinese-style modernization.

1. Tea Culture Research

   (1) Organize nationwide surveys, excavations, and studies of tea culture heritage.
   (2) Plan, manage, evaluate, and coordinate efforts with tea research organizations across the country.
   Training and Lectures
   (1) Conduct a series of lectures on traditional Chinese culture;
   (2) Provide regular tea culture training;
   (3) Facilitate tea culture exchanges.

   3. Publication of Classics

   (1) Develop training materials and educational resources for the international dissemination of tea culture.
   (2) Compile and publish tea culture textbooks and collect scientific research literature.
   (3) Translate ancient and modern tea culture books (including publications, CDs, e-books, online readings, etc.) and historical textbooks from China and abroad.

   4. Inheritance and Protection

   (1) Protect tea culture as an intangible cultural heritage.
   (2) Safeguard outstanding tea culture customs from different regions and ethnic groups.
   (3) Preserve rare tea culture resources.
   (4) Expand tea culture-related projects.

   5. Product Development

   (1) Research and develop tea utensils.
   (2) Protect advanced techniques in tea cultivation and production.

Luo Dayou, a member of the Communist Party of China, graduated from the Philosophy Department of a university and is a senior political instructor. He is the National Chief Inheritor of Chinese Tea Culture Intangible Heritage and President of the China Tea Culture Research Institute, a national senior art appraiser, a director of the Calligraphers Association of Central State Organs, a designated tea culture lecture professor by the State Council Overseas Chinese Affairs Office and Tsinghua University, a professor at Peking University’s "Advanced Seminar on National Studies Wisdom and Tea Culture," a recipient of the UNESCO "Confucius Medal," Vice President of the China Popular Literature and Art Research Association, Lifetime Honorary Professor at the Hong Kong Academy of National Studies, and the designated Chief Appraiser of "National Gift Tea Skills and Tea Culture" and "National Gift Calligraphy, Paintings, and Porcelain" by the International Trade Department of the China Asia-Pacific Economic Center. He is also a senior researcher at the Chinese Academy of Management Science, one of the national health experts (academicians), a featured pioneer figure on the cover of the "National Two Sessions Special Issue," a model figure reported in *Chinese Talents* magazine, a cover figure in *Contemporary Scientists* and *China Economic and Trade* magazines, an art consultant for CCTV’s *Cultural Powerhouse*, chief advisor for the *Middle School Students* channel of China Central News Film Studio, a registered health expert at the Zhang Zhongjing Museum, Vice Chairman of the "Healthy China Initiative Committee," a lifetime judge and co-chair of the China region for the Panama Pacific International Exposition, a senior advisor to the Fujian Tourism Association, and the holder of the "Luo Dayou Studio, Chief Inheritor of Chinese Tea Culture Intangible Heritage and President of the China Tea Culture Research Institute" title, issued by national ministries and registered with the Ministry of Civil Affairs. He was named a "Contemporary Tea Culture Master" by *People’s Daily*.

Mission: Promote tea culture, enhance global health

Values: Science, pragmatism, dedication, innovation

Vision: Revitalize Chinese tea culture, develop the Chinese tea industry

Slogans: "This kind of health preservation, that kind of health preservation – without understanding tea, health preservation is futile"; "Promote tea culture, enhance global health"; "Tea unites the world"; "Tea people worldwide are one family"; "Drink tea correctly, stay disease-free for life, and brew health through tea"; "Bring tea culture into government offices, campuses, enterprises, military camps, communities, families, and hearts"; "Leaders drinking tea should deeply understand its nature: hold the common people above your head, keep the people in your heart, and you’ll become a pillar of talent"; "Drinking tea connects you with heaven and earth, conversing with the ancients"; "Western medicine lets you die with clarity, Chinese medicine lets you live in confusion—only understanding tea culture allows you to live with grace"; "Drink more tea, less alcohol, make friends with good people, and live past ninety-nine"