Free Life Home

Free Life Home is a multidimensional, growth-oriented entrepreneurial platform in China’s premium lifestyle industry. With the mission of "bringing happiness to 100 million families," it is dedicated to the research, development, and sales of proprietary brand products. Free Life Home specializes in high-end anti-aging skincare products, quality daily lifestyle products, and health nutrition supplements. From diverse dimensions such as products, education, and platform industries, Free Life Home integrates its advocated lifestyle philosophy into every aspect of daily life. Helping 100 million families achieve health, happiness, and a harmonious balance of body, mind, and spirit is the unwavering mission of Free Life Home.

The Free Life Home platform was established in 2022. In April of the same year, the OCEAN KEY product line launched alongside the platform. To date, it has introduced 35 self-operated products across three major brands: OCEAN KEY, CHIC CHOED, and Nature Elf.

April 9, 2022: Free Life Home was founded, and the OCEAN KEY brand was simultaneously launched.

May 2022: A product launch event themed "Balanced Beauty Inheritance · Renewal Transformation" was held in Chengdu, unveiling the new CHIC CHOED and OCEAN KEY series products.

July 2022: A product launch event themed "Cultivating the Mind · Encountering Fragrance in Life" took place in Chengdu, during which the CHIC CHOED new personal care series was introduced.

September 2022: Free Life Home released Nature Elf Maiteng Fruit Oil Elf Milk Tea, a self-developed health nutrition supplement product, marking the beginning of its deep exploration into the health nutrition sector.

February 2023: The "Heroes’ Feast" and 2023 Free Life Home Kickoff Conference was held in Chengdu, featuring the major release of Nature Elf’s new product: Red Ginseng Donkey-Hide Gelatin Herbal Drink.

June 2023: Free Life Home’s anniversary celebration and "Crowning with Love" launch event took place in Chengdu, introducing Nature Elf’s new product: Red Elf Wild Berry Sialic Acid Bird’s Nest Drink. This event also marked the first brand upgrade since the company’s founding, encompassing product upgrades, brand enhancements, and service improvements.

This series utilizes rare natural ingredients sourced globally, with multiple products backed by exclusive patented technologies. Offering anti-aging benefits, it meets consumers’ needs for skin rejuvenation, hydration, and more. With several proprietary patented technologies, the products ensure that active ingredients retain optimal activity and efficacy. The full range of anti-aging products provides tailored solutions for consumers of different ages and skin types.

Caviar Truffle Timeless Luxe Revitalizing Serum
Caviar Timeless Luxe Firming Day Cream
Caviar Timeless Luxe Anti-Wrinkle Night Cream
Caviar Timeless Luxe Anti-Wrinkle Eye Cream
Caviar Luxe Amino Acid Gentle Cleansing Foam
Caviar Timeless Luxe Anti-Wrinkle Hydrating Essence Water
Caviar Luxe Radiance Primer Cream
Ganoderma Yeast Soothing Moisturizing Mist
Luxe Hydrating Translucent Mask
Luxe Radiance Lightweight BB Cream

From material selection to production, this series adheres to strict quality control, ensuring every detail meets the standards of premium daily essentials. It focuses not only on the external appeal of the products but also on enhancing the quality of life and attention to detail they bring to users, blending beauty with comfort.

Matte Flow Long-Lasting Eyebrow Pencil
Dynamic Flow Waterproof Eyeliner Pen
Velvet Flow Matte Lip Glaze
Four-Color Flow Eyeshadow Palette
Dual-Color Flow Blush Palette
Radiant Flow Nourishing Air Cushion Foundation
Caviar Fragrance Bath Series
Essential Oil Fragrance Luxe Hair Care Series
Blood Orange Concentrated Fruit & Vegetable Dish Soap
Shea Butter Moisturizing Lip Balm
Underwear-Specific Laundry Detergent
Graphene Antibacterial Cotton Socks
"Golden Auspicious Light" Incense Pendant
Southern Gardenia No-Flame Reed Diffuser
Bare-Sensation Floating Sanitary Pad Series
Diamond Star Fresh Toothpaste
Luminous Gum-Protecting Toothbrush
Antibacterial Foaming Hand Soap
Sandalwood Essential Oil Hand Cream

This series is dedicated to providing comprehensive daily nutritional supplements for Chinese consumers. The products focus on replenishing daily nutrition, regulating bodily functions, and improving sub-health conditions, promoting physical fitness, balanced energy, alleviation of sub-health states, and overall health enhancement in harmony with natural principles.

Maiteng Fruit Oil Elf Milk Tea
Red Ginseng Herbal Drink
Natto Red Yeast Ginkgo Leaf Capsules
Red Ginseng Donkey-Hide Gelatin Herbal Drink

Free Life Home not only provides tangible products and services to consumers but also strives to promote a philosophy of freedom, comfort, and quality living, while advancing the improvement of lifestyles and fostering innovation and entrepreneurship among the Chinese population.

Mission: Bringing happiness to 100 million families

Vision: Creating a world-class national brand, making Free Life Home an integral part of people’s daily lives

Values: Love and integrity

Philosophy: Create with heart, extraordinary ideals, cultural heritage, lifelong growth