Brand Overview
EditLimanli adheres to a "people-centric" home philosophy, designing and creating for individuals. Ensuring users feel comfortable in their living spaces is Limanli's greatest consideration. Since its establishment in 2013, Limanli has consistently combined high-quality materials with simple, practical designs to provide millions of Chinese families with healthy, comfortable, and warm home product solutions. Limanli makes homes more beautiful.
User-Centric Approach
Limanli Home operates over 1,000 flagship stores, covering 260 cities nationwide and serving more than 10 million customers. Currently, Limanli Home has categorized its offerings based on demographics and design styles, forming four product series—Urban (modern urban style), Youth (fresh and fashionable style), Zhili (elegant minimalist style), and Zhi+ (modern simplicity)—to continuously innovate around user needs and fully meet the demands of diverse consumer groups.
Digitalized Production Centers
Limanli has established two major production bases in North China and Central China. Since 2020, it has invested over 40 million RMB in digital process management, intelligent equipment upgrades, and automation, with automated production equipment covering the front, middle, and back ends of product manufacturing, significantly improving production efficiency and capacity. Additionally, Limanli has set up five business divisions—South China, North China, Central China, East China, and Northwest—strategically positioning itself across the national market.
Development History
Edit2023
Limanli Home celebrated its 10th anniversary, embarking on a new journey.
March: Limanli Home showcased at the International Famous Furniture Fair (Dongguan).
May: All Limanli Home product lines were insured for product liability by the People’s Insurance Company of China.
August: Held the 7th Dealer Training Conference, launching the 10th-anniversary commemorative mattress L10, redefining detachable mattresses.
October: Limanli Home passed China Green Product Certification.
Two high-speed trains named "Limanli Home: Detachable Mattress Pioneer" officially began operation under Limanli’s sponsorship.
2022
Limanli Home established its fifth business division, the Northwest Division, completing its nationwide market layout.
Held the 6th Dealer Training Conference and "Zhili" launch event in Qingfeng, introducing the "Zhili" product series.
January: Limanli Home appeared on CCTV-2 and CCTV-7, boosting brand visibility.
June: Limanli Home passed China Environmental Label Certification ("Ten Rings" Certification).
Launched the "Digital System" project kickoff meeting to drive digital transformation.
August: Renewed the endorsement contract with popular actress Che Xiao, initiating a new phase of collaboration.
2021
Limanli Home fully initiated digital and intelligent transformation projects to enhance efficiency and reduce costs.
Held the 5th National Dealer Training Conference and New Product Launch, empowering dealers.
March: Exhibited at the International Famous Furniture Fair (Dongguan).
August: Launched the "138 Service System," setting a new standard for after-sales service.
December: Hosted the Business Annual Conference and New Product Launch in Qingfeng.
2020
September: Signed actress Che Xiao as brand ambassador, entering the "dual-star endorsement" era.
December: Limanli Home’s Central China production base began operations, with a construction area of 46,000 square meters.
2019
Implemented the second five-year plan: "Embodying Service Value."
Launched the Limanli Home Butler Service System to help consumers create a healthy home life.
Held the 4th National Dealer Training Conference.
August: Signed actress Dong Xuan as Limanli brand ambassador to enhance brand value.
2018
Construction began on the Central China production base; established four business divisions in South China, North China, Central China, and East China, completing a basic nationwide layout.
2017
Exhibited at the renowned northern home show "Tianjin Meijiang International Furniture Exhibition."
2016
Limanli Home products passed ISO9001 International Quality Management System Certification.
2015
Introduced and began using Swiss automated production equipment.
2014
Limanli Home’s North China base began operations, with a construction area of 38,000 square meters.
Implemented the first five-year plan: "Embodying Product Value."
2013
Limanli Home brand was established.
Brand Honors
Edit2022
Limanli Home was recognized as a "Provincial Science and Technology Enterprise" by the Henan Province Science and Technology Department.
2021
Limanli Home was named "2020 Outstanding Soft Furniture Enterprise (Soft Bed) in Henan Furniture Industry" by the Henan Furniture Association.
2018
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