Mellersuedy

Mellersuedy positions itself as a high-end, vibrant watch brand targeting urban white-collar workers and young elites who dare to break from tradition. Committed to creating "luxurious, minimalist, and original" high-quality timepieces, it offers international original light-luxury watches with the philosophy of providing luxury service at accessible luxury consumer prices. Embracing the concept of blending modern design with contemporary fashion trends, Mellersuedy boasts a team of skilled watchmakers with exquisite craftsmanship and technical expertise. Fueled by their professional skills and passion for the watchmaking industry, they design watches that exude quality. From its inception to product development, the brand integrates traditional craftsmanship with modern fashion to serve its customers.

In 2019, after entering the Chinese market, Mellersuedy was invited to participate in the 30th China (Shenzhen) International Watch and Clock Exhibition, attracting nearly 320 top-tier watch manufacturers and distributors from over 50 countries and regions, including Switzerland, Japan, Europe, and the Americas. The brand has since established multiple offline retail counters in China. Named "米勒苏蒂" (Mǐ lè sū dì) in Chinese, the brand evokes a retro yet affectionate tone that rolls off the tongue. "Moments Create Eternity"—each watch is meticulously hand-finished, embodying the pinnacle of high-end watchmaking culture, showcasing extraordinary individuality and exceptional taste.

Relentless innovation and timeless elegance define MELLERSUEDY’s rational philosophy—witnessing history while seizing the future, pausing the world in stillness, and advancing time in motion.

In recent years, Mellersuedy has incorporated premium and trendy elements such as sapphire, genuine diamonds, rubies, openwork designs, and starry sky motifs into its watch designs. This has led to the creation of distinctive jewelry watch series unique to Mellersuedy, including the Star Series, Xianglong Series, and Sailboat Series.

Founded in 1958 in Geneva, Switzerland, MALLERSUEDY/Mellersuedy watches now have over 2,000 brand retail stores across more than 50 countries worldwide. The brand currently employs over 50 full-time designers and watchmakers, continuously generating creativity and products that powerfully drive market expansion. Strengthening innovation and R&D efforts ensures Mellersuedy remains invincible in a fiercely competitive market.

Relentless Innovation, Timeless Elegance, Pursuit of Excellence, Striving for Brilliance

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