Qiaopi Sheep Biotechnology Co., Ltd.

Name: Qiaopi Sheep Biotechnology Co., Ltd.

Established: January 9, 2017

Registration Authority: Changsha City Administration for Industry and Commerce

Headquarters Address: Changsha City, Hunan Province

Company Type: Limited Liability Company (Sole Proprietorship by Natural Person)

Company Slogan: Smart Technology Nutrition, Caring for Family Health

Qiaopi Sheep, a new-generation health nutrition chain brand founded in 2015, leverages the advantages of industry-academia-research collaboration. In 2020, it partnered with multiple domestic experts and academicians to establish the Keming Nutrition Research Institute. With a professional team of scientific researchers, it has developed an extensive product matrix, offering safe and effective products to comprehensively enhance human immunity. Adhering to the mission of "Smart Technology Nutrition, Caring for Family Health," Qiaopi Sheep continues to prioritize health improvement, driven by technological innovation, aiming to meet the high-quality health needs of families. It defines health standards on an international level, consistently providing families with premium health services and high-quality products.

February 26, 2018: Launch of the "Helping Students and Seniors" Care Fund.

Core Positioning: Focusing on the health of middle-aged and elderly populations

Mission: Smart Technology Nutrition, Caring for Family Health

Vision: Build a smart nutrition chain platform and become a trusted leader in the big health industry for families

Core Values: Pursuit of Excellence, Craftsmanship Quality, Customer First, Gratitude and Collaboration, Innovation and Progress, Mission Accomplishment

Rooted in specialty dairy products, Qiaopi Sheep actively develops nutritional health foods, providing safe and effective products for consumers. Upholding the mission of "Smart Technology Nutrition, Caring for Family Health," it aims to meet the high-quality health needs of families, defining health quality with international standards and continuously delivering premium health services and high-quality products to families.

2015: Positioned to serve consumers with goat milk needs and a focus on health nutrition, establishing a trusted goat milk brand.

2016: Fully upgraded terminal stores to Qiaopi Sheep Dairy Specialty Shops, focusing on goat milk products with professional operations.

2017: Established its own factory at the milk source location, formed strategic partnerships with multiple authoritative institutions, shared global resource allocations, and further enriched Qiaopi Sheep’s product lineup.

2018: The "Hundred Cities, Thousand Stores Plan" upgraded flagship stores and rapidly expanded, offering superior service and a refined image to enhance the consumer experience.

2019: Hosted the "2019 China Goat Milk Industry Development and Innovation Summit and the 4th Hunan Big Health Industry Forum," empowering the industry and leading market ecosystems. In November, it was recognized as a "Contract-Honoring and Credit-Valuing" enterprise in Hunan Province.

2020: The second-generation Qiaopi Sheep flagship store grandly opened, restructuring its space to convey a philosophy of nutritious, healthy, and delicious product development. Centered on goat milk, it created a laboratory-style professional retail space for goat milk products. In September, it signed its first brand ambassador, Tang Guoqiang, and partnered with Hunan University’s School of Business Administration to establish the "Qiaopi Sheep Business Academy."

2021:

All-day formula goat milk products "Qiaopi Sheep Good Sleep" and "Qiaopi Sheep Bone Strength" were officially launched.

July: Entered a group-oriented multi-brand strategy, established the Keming Nutrition Research Institute, and hired multiple expert academicians to usher in an era of smart technology nutrition.

October: Partnered with renowned actor Yang Shuo, a "master of acting," as a brand ambassador for Qiaopi Sheep.

December: Launched the 3.0 Smart Store Upgrade Plan, earned National High-Tech Enterprise status, and entered a strategic phase of focusing on specialty dairy while actively developing nutritional health foods.

2022:

Qiaopi Sheep was invited to the 16th China Brand Festival, winning the Golden Spectrum Award for Leadership Brand in the Goat Milk Industry and the Hunan Province Famous Brand Award.

2023:

January: Qiaopi Sheep formed a new strategic partnership with the National Engineering Research Center for Plant Functional Components Utilization, appointing Academician Liu Zhonghua as Chief Scientist of the Keming Nutrition Research Institute.

July: Successfully held the 9th Hunan Big Health Industry Development Summit and Keming Nutrition Research Institute’s New Achievements Seminar.

November: Invited to the 17th China Brand Festival, Qiaopi Sheep won the "Golden Spectrum Award · Consumer-Trusted Brand in the Big Health Nutrition and Healthcare Food Industry," while Vice General Manager Qin Junkai was honored as one of the "2023 Top 500 Chief Brand Officers in China."

February 26, 2018: Launched the "Helping Students and Seniors" Care Fund.

Early 2019: Partnered with Mango V Fund to launch the "Qiaopi Sheep Children’s Nutrition Assistance Program."

July 2021: Qiaopi Sheep donated materials worth 400,000 RMB and 100,000 RMB in cash to support Henan.

February 2022: Donated over 700,000 RMB worth of nutritional supplies to the "Sisters Take Action, Warmth 2022" public welfare project, aiding women and children in need.

January 2023: Supported rural epidemic relief by donating a batch of爱心防疫物资 (epidemic prevention supplies) to the Hunan Province Women’s Federation and the Hunan Women and Children Development Foundation.