Gao Kui Sliced Noodles

Gao Kui Sliced Noodles is a brand founded by Mr. Gao Kui in 2007, specializing in signature sliced noodles.

After 14 years of development, Gao Kui Sliced Noodles has established over 100 stores across more than 20 cities in China and is currently continuing to expand in the domestic market, aiming to bring sliced noodles into every household.

In 2007, a modest Shanxi sliced noodle shop spanning just a few dozen square meters quietly opened on Diantan Road in Harbin. With its unique flavors and affordable prices, it quickly became the most popular noodle shop in the area. This was the predecessor of Gao Kui Sliced Noodles.

Before this, founder Mr. Gao Kui was a chef specializing in noodle-making. Years of immersion and influence in the craft fostered his deep passion for noodles, driving him to dedicate himself to exploring and preserving China’s traditional noodle culture.

2007: The predecessor of Gao Kui Sliced Noodles—Shanxi Sliced Noodles—opened on Diantan Road in Harbin.

2012: After five years of exploration and growth, Mr. Gao Kui gained valuable experience and opened a second branch, officially embarking on the path to brand franchising.

2018: Harbin Gao Kui Catering Management Co., Ltd. was officially established, marking a full brand upgrade. The company optimized its supply chain, sourced high-quality ingredients, and enhanced its offerings, delivering a fresh dining experience to consumers.

2021: Influenced by internet trends, Gao Kui Catering adopted new thinking and tools, creating a modern model better suited to market and consumer needs.

Gao Kui Sliced Noodles is committed to preserving China’s sliced noodle culture, placing consumers at the core while emphasizing the taste, health, nutrition, and safety of its products. While promoting noodle culture, it draws inspiration from traditional cuisine, continuously innovating and refining. The brand meticulously selects raw materials and pursues excellence in flavor to meet the growing dietary cultural demands of consumers.

Sliced noodles originated in Shanxi, China, and are the province’s most famous and widely influential noodle dish, enjoying a strong reputation both domestically and internationally. They are a signature element of Shanxi cuisine.

Gao Kui Sliced Noodles adheres to traditional Shanxi preparation methods, maintaining strict standards for ingredients and quality.

To achieve this, founder Gao Kui made multiple trips to Shanxi, exploring its streets and alleys, and ultimately crafted a bowl of sliced noodles with a rich bone broth and a chewy, smooth texture.

The dish starts with a bone broth base, made by carefully selecting a combination of beef leg bones, beef tail bones, and pork ribs, paired with various Chinese herbs and spices. After boiling over high heat, it simmers slowly for hours, resulting in a fragrant, savory, and mellow broth.

The noodle-making process is even more meticulous.

After countless trials, Gao Kui perfected the flour ratio, creating a dough that is smooth on the outside and firm inside. When slicing, the dough doesn’t stick to hands or the knife, falling gracefully with each cut in a fluid motion.

Once cooked, the noodles are served in the bone broth and topped with a generous spoonful of a secret sauce, resulting in a bowl of chewy, smooth, and spicy sliced noodles.

Technical Support: With years of successful catering experience, we provide store renovation, market research, advertising, branding, and promotional projects, tailoring a vibrant franchise for you.

Core Ingredient Support: The quality of ingredients directly impacts business success. To maintain the "high quality, affordable price" product philosophy, the company has built its own raw material production factory. Apart from a small portion of dry seasonings supplied by vendors, most core ingredients are produced in-house.

Product Support: Headquarters offers training and R&D, covering techniques, management, and a range of offerings from noodles to dishes to beverages, continuously innovating to meet market demands.

New Store Opening Guidance: A 10-day hands-on training period before opening, followed by three days of on-site supervision post-launch, helps you navigate the chaotic early stages. The company provides recruitment support, HR policy references, and on-site business advisors.

Market Support: Comprehensive evaluation of store location conditions, business districts, and technical requirements, along with feasibility analyses including turnover estimates, investment forecasts, and profit-loss projections, plus site selection guidance.

Store Design and Renovation: To ensure brand consistency, we provide unified spatial design for franchise stores, with construction adhering to renderings and company oversight for approval.

Brand Marketing Planning: Offering store marketing campaign plans, operating both online and offline to boost exposure, break sales barriers, enhance local brand influence, and elevate store credibility.

Logistics Support: Unified distribution saves procurement time and warehousing costs, maximizing store space. Fast material turnover eliminates waste from overstocking. Rationalized, standardized logistics effectively controls costs, improves management, and enhances cash flow flexibility.

Store Style: Distinctive and Unique

In 2021, Gao Kui Catering fully upgraded its stores. The preparation area now features glass window displays, creating a spacious and bright atmosphere where customers can clearly see noodle preparation and serving. Paired with a clean and tidy dining area, it perfectly embodies Gao Kui Catering’s philosophy: "Freshly made, freshly eaten." Like the century-old tradition of sliced noodles, Gao Kui’s team repeats the same craft year after year. While stores upgrade and the brand grows, the taste remains true to its inherited roots. At Gao Kui, you’ll always find that classic flavor.