微信  是一种移动通信软件，支持通过移动网络发送语音消息，视频，图片和文本。它可以用于单人聊天和群聊。它还可以根据其地理位置查找附近的人，从而为朋友带来新的移动通信体验。

微信营销  是网络时代面对的营销模式  创新 ，伴随着  微信 网络的火热产生，营销不存在微信距离限制，用户注册微信，与周围注册的“朋友”相同连接，用户订阅 他们需要的  信息，  企业   通过向用户提供他们所需的信息来提供  点对点营销以  促销其  产品。

点对点精准营销

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微信拥有庞大的用户群。利用移动终端，自然社交和位置定位的优势，可以推送所有信息，这可以使每个人都有机会接收此信息，然后帮助商家实现点对点的精确营销。 

形式灵活

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• 漂流瓶  ：用户可以张贴语音或文本，然后将它们扔到海里。如果其他用户“钓鱼”，他们可以开始对话。例如，  招行 的“爱漂流瓶”用户互动就是一个典型的例子。
• Location signature : The merchant can use the free user advertising SPace “User Signature File” to advertise for themselves, AND nearby WeChat users can see the merchant ’s information, such as: Hungry God, K5 convenience store, etc. Marketing.
• Two-dimensional code : Users can scan and identify the two-dimensional code to add friends and follow corporate accounts; companies can set their own brand ‘s two-dimensional code, use discounts and offers to attract user attention, and develop O2O marketing models .
• Open PLATFORM : Through the WeChat open platform , application developers can access third-party applications, and can also put the application’s LOGO in the WeChat attachment column, so that users can easily call third-party applications in the session for content selection and sharing. For example, users of Meishao can share their content in Meishao to WeChat, so that a beautifully- selling product can be continuously spread , and word-of-mouth marketing can be realized .
• Public platform : On the WeChat public platform, everyone can use a QQ number to create their own WeChat public account, and realize full-scale communication and interaction with specific groups of TeXt, pictures, and voice on the WeChat platform .

Opportunities for strong relationships

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WeChat’s peer-to-peer product form is destined to develop ordinary relationships into strong relationships through interactive forms, thereby generating greater value. Establish a connection with users through interaction. Interaction is chat, which can answer doubts, tell stories, and even “sell cute”. In all forms, let the company form a friend relationship with consumers . You will not trust strangers, but will trust you. friend”.

The strong relationship network on which WeChat Marketing is based, if you forcefully push a variety of unattractive advertising information regardless of the user’s feelings, it will attract user disgust. Do everything rationally, and make good use of WeChat, the most popular interactive tool nowadays, so that businesses and customers return to the most sincere interpersonal communication is the real king of WeChat marketing.

Grassroots advertising-see people nearby

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Product description: LBS- based feature plug-in “View nearby people” in WeChat can make more strangers see this mandatory advertisement.

Function mode: After clicking “View nearby people”, users can find WeChat users around according to their geographic location. Among these nearby WeChat users, in addition to dISPlaying basic information such as the user’s name, the content of the user’s signature file will also be displayed. So users can take advantage of this free advertising to play for their products advertising .

Marketing methODS: Marketers run WeChat in the background 24 hours in the most crowded places. If there are enough users to “see nearby people”, this advertisement will also perform well. As the number of WeChat users rises, it is possible that this simple signature bar may become a mobile “golden advertising space”.

Brand activity type-drift bottle

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Product description: After transplanting to WeChat, the function of the drift bottle basically retains the original simple and easy to use style.

Function mode: drift bottle has two simple functions: (1) “throw one”, the user can choose to publish voice or text and then throw it into the sea, if other users “fish” to start a conversation; (2) ” pick one “,” Fishing “drifting bottles launched by countless users in the sea, after” fishing “, you can start a conversation with the other party, but each user has only 20 OPPOrtunities a day.

Marketing methods: WeChat officials can change the parameters of the drift bottle, so that the number of “drift bottles” thrown by the activities promoted by the cooperative merchants within a certain period of time will increase , and the frequency of “fishing” by ordinary users will increase. In addition, the “drift bottle” mode itself can send different text content and even voice games, etc. If the marketing is proper, it can also produce good marketing results. And this voice mode makes users feel more real. However, if it is just a slogan , it will cause users to object.

O2O discount type-sweep

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Product description: Since the development of two-dimensional codes, more and more commercial uses have been made, so WeChat will follow the trend and launch O2O business activities .

Function mode: Put the QR code pattern in the framing frame, WeChat will help you find the QR code of your friend’s company, and then you will get member discounts, merchant discounts or some news information.

Marketing methods: QR code scanning is added to mobile applications, and then user discounts and offers are provided to users. This O2O method has long been popular. And there are so many similar apps in app supermarkets that you do n’t know how to choose. WeChat, which has hundreds of millions of users and is sufficiently active, is self-evident.

Interactive marketing style-WeChat public platform

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Product description: For mass media, celebrities, and enterprises, if the opening of the social sharing function of WeChat open platform + circle of friends has made WeChat a marketing channel that cannot be ignored on the mobile Internet , then the launch of WeChat public platform, then Make this marketing channel more detailed and direct.

“Opinion Leadership” Marketing Strategy

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Entrepreneurs , business ‘s senior management are mostly opinion leaders , their views have very strong radiation and penetration, and the public rhetoric has a major influence, imperceptibly changing people’s consumption concept , affect people’s consumption behavior . WeChat marketing can effectively use the influence of opinion leader influence and WeChat’s own powerful influence to stimulate demand and stimulate purchase desire . For example, the founder of Xiaomi Lei Jun is the best “opinion leader” marketing strategy. For example: Lei Jun used his strong Weibo followers to simply post some information about Xiaomi mobile phones on Sina , and got a lot of broadcasts and comments from Xiaomi mobile phone followers. He can also know how consumers think in the comments. , The inner needs of consumers .

“Viral” Marketing Strategy

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　　WeChat’s immediacy and interactivity, visibility, influence, and borderless communication are partICUlarly suitable for the application of viral marketing strategies. The group sending function of the WeChat platform can effectively send videos, pictures, or promotional text sent by companies to WeChat friends. Enterprises can also send preferential information in the form of two-dimensional codes, which is aneconomicaland affordable and more effective model of goodpromotion. In addition,customers take the initiative to promote the company , stimulate the beer effect, and spread product and service information to the Internet and every corner of life.

“Video, Picture” Marketing Strategy

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The use of “video, picture” marketing strategy for WeChat marketing, we must first find the use of the market in the interaction and dialogue with WeChat, and find it beneficial to the market . Provide personalized and differentiated services for potential customers that are specific to the market . Secondly, they are good at assisting various technologies and transmitting information about corporate products and services to the minds of potential customers. They will win competitive advantages and create high-quality Brand Services. Let our WeChat marketing be more “palatable, cola, and soft”, and more attractive to consumers.

The breadth of Weibo is the biggest advantage of using it formarketing, and the strength of WeChat is its depth of peer-to-peer communication. In fact, WeChat and Weibo are not contradictory and can be linked. Weibo can become a channel for collecting relationships. Any user who has a good opinion of the brand can join WeChat to carry out in-depthoperationsand eventually become the most loyal fan group of the enterprise. The user word-of-mouth generated in WeChat can be spread through Weibo to let more people understand and even form “event marketing “.

1. Advertising role. WeChat is now more than just a communication tool, it is also a tool for commercial communication. The launch of the special WeChat public account fully reflects the role of communication. Just as the slogan of the WeChat public platform is ” small individuals, they have “Brand”, brand communication has become an integral part. With the release of the first WeChat advertisement on WeChat on January 12, 2015, the WeChat advertising function was infinitely valued.

2. Service role. The WeChat enterprise account can communicate well with WeChat fan users and become a window for corporate service customers. For example, users can conduct business consultations, complaints and after-sales repairs on WeChat service accounts.

3.销售角色。 微信微信应用程序的启动直接促进了销售，形成了微信的销售方式，导致了众多的中小企业。